Pervasive Games; Who, What & Why?

Theatrical experiences, heavily influenced and derived from the gaming culture, are becoming more and more popular. Find out why….

“Imagine making non-theatre audiences thrilled with theatre.
Imagine seducing spectators into playing with strangers in the city.
Imagine audiences performing.
Pervasive games and theatre offer renewed formulas in the age of game culture through new media technology and open source philosophy that promise to shake the very foundations of theatre.”
(Elena Perez)

Check out For their latest mission, over 4,000 people participated in an epic water gun battle as part of their ninth annual Mp3 Experiment event. Participants downloaded an MP3 file and pressed play simultaneously on Governors Island in New York City. The MP3 file contained a series of ridiculous Olympic-themed instructions from narrator “Steve The Omnipotent Voice from Above” that culminated in a massive water gun fight.


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